Etsy Image Size Guide: Enhance Your Shop's Visual Appeal
When it comes to selling on Etsy, compelling visuals can be as essential as the product itself. Properly formatted images not only ensure your products are showcased in the best light, but they also ensure that your shop looks professional and trustworthy to potential buyers. So, what sizes should your images be for the different aspects of your Etsy shop? Let's break it down.
Learn more about how to take Etsy product photos to get more sales and increase revenue.
Product Photos
Dimensions: At least 2000 pixels wide for the shortest side to ensure zoom capability on listings. Etsy displays product photos in a 5:4 ratio. So, your optimal product image size, maintaining Etsy's display ratio, would be 2000px by 1600px for the best clarity and zoom capability.
Format: JPG, GIF, or PNG.
Tips:
Use all 10 photo slots to give buyers different angles and details of the item.
Natural lighting tends to work best. Avoid using flash, which can create harsh shadows.
Product Videos
Dimensions: Up to 100 MB in size.
Format: MP4 or MOV.
Length: No longer than 5 to 15 seconds.
Tips:
Showcase the product in use, its scale, or details that are not apparent in photos.
Ensure good lighting and stability (consider using a tripod).
Shop Header
Big Banner: 3360 x 840 pixels.
Mini Banner: 1200 x 160 pixels.
Format: JPG, PNG, or GIF.
Tips:
Consider brand consistency. Colors, fonts, and images should align with your brand.
Avoid cluttering; simplicity often looks more professional.
Shop Icon
Dimensions: 500 x 500 pixels.
Format: JPG or PNG.
Tips:
This acts as your brand logo on Etsy. Ensure it is clear, distinct, and easily identifiable.
Avoid using a detailed product image as it can look cluttered at a smaller size.
Shop Profile Picture
Dimensions: 400 x 400 pixels.
Format: JPG or PNG.
Tips:
This can be a personal photo if you want to showcase the shop owner, or a branded image that fits with your shop’s theme.
Shop Update Photos
Dimensions: At least 1080 x 1080 pixels.
Format: JPG or PNG.
Tips:
Use this feature to highlight new products, behind-the-scenes, or any other updates you want to share with followers.
Order Receipt Banner
Dimensions: 760 x 100 pixels.
Format: JPG or PNG.
Tips:
Keep it consistent with your branding.
Make it pleasant for buyers to see post-purchase, potentially something that instills confidence or excitement about their order.
General Tips
Always opt for high-resolution images to prevent blurriness or pixelation.
Test your images on different devices to ensure they display correctly across desktops, tablets, and mobiles.
Consistency is key. Your shop should tell a visual story, so keep colors, fonts, and styles consistent across all images.
Ensuring the right Etsy photo sizes is not just about compliance—it's about enhancing the shopping experience. As Etsy grows more competitive, sharp and compelling visuals set you apart. With the image dimensions outlined, you're poised to showcase standout products that resonate with buyers. Make every pixel matter, adhere to Etsy's image guidelines, and watch your shop's success escalate. Let superior visuals be your beacon in the bustling marketplace.
Hey, I’m Nicole!
Following my successful national park-themed Etsy shop, I'm using social media to share my journey and everything I know, inspiring and empowering fellow crafters and small business owners.
